When You're TOO Good At What You Do (or "Creative Shaming")

In April of last year, I was fitted for a new tri bike.  A huge step up from the Trek road bike I’d been using to race the last three years.  It took a while for me to find comfort in the transition as a road bike and tri bike are fit differently thus biomechanically, the riding position on the tri bike takes some getting used to.  As much as I loved my gorgeous new bike (a 2015 red Boardman elite/Air/TT/9.0 with Sweet Shimano components), it took a really long time for me to find comfort when riding it.  Additionally, my acclimation process was halted by a crappy bike wreck three weeks after I bought the bike that left me with a compacted fracture of my elbow and a concussion.  But me and Statham (yeah, that’s right I named him after that hot arse Brit.  Boardman is a British bike company…how could I NOT name my hot new, fast bike after that hot Brit??) have traveled thousands of miles.  Since then we’ve raced hundreds of miles and endured a lot, and we haven’t even been attached for a complete year.  No matter...because I love him.  A LOT!

Late last fall, I took my Trek road bike, My Boy Blue, to the guys at TriShop here in Plano for a tune-up and end of year cleaning.  I had been doing some easy riding with a couple of friends, and instead of pulling out Statham, I’d chosen the less intimidating, yet still impressive My Boy Blue for those rides.  On those few rides, I’d realized he was long past due for a tune-up. 

When I dropped my Boy Blue off at the end of September, I knew it would be a couple of weeks before the guys got to him.  There were a few late season long course tris that many racers in the Dallas community were participating in, thus my bike would not be given priority.  No problem, I had Statham.  However, as is apt to happen when you drop your bike off at a place that is highly organized, efficient and has top notch techs, My Boy Blue was ready to go home sooner than I'd expected.  I got a call a little over a week later that my bike was ready to be picked up.  I made a mental note to swing by the shop that weekend and pick it up…and forgot…a couple weeks later, I got a call reminding me that my bike was ready and I needed to come get it…I wrote it down on a piece of paper to remind myself…I lost that paper and forgot…the pattern continued…get a call, remember, forget…get an IM from the shop owner, write a note, apologize profusely, forget…

In the interest of brevity, fast forward to five months after drop off, or to be more precise, a few days ago, when someone named “Novia’s Bike” tweeted me on Twitter begging me to come pick him up and take him home….yup…that just happened…My Boy Blue officially felt abandoned and had miraculously (despite his continued inanimate condition) made his own account to tweet me to take him home….I!  JUST!  CAN’T!  Talk about creative shaming!  I showed up the next day to pick him up and take him home.  And in between a melodious chorus of mea culpas pouring from my mouth, I told Trent Nix, the shop owner AND the one that fit me and guided me in my selection and purchase of Statham, “see what happens when you’re too good at your job?  I’m so in sync with Statham and love him so much now, that I’d forgotten all who had come before him!”

My Boy Blue (most recently know by his Twitter handle: “Novia’s Bike”) is now home, nestled in his corner, poised and ready for his moment to pinch hit.    And Trent and his peeps at TriShop remain the best in the metroplex at bike research, bike selection, bike fitting and tons and tons of other triathlon related gear, clothing, racing stuff, they are unapologetic triathlon nerds full of information that you need to be a successful triathlete.  They don't hard sell or up sell you, they listen and provide guidance.  If you’re in the DFdub, make the trek up North, it’s worth it.  They are REALLY good at what they do…oh yeah, and they’re freakishly good at creative shaming.